Great idea and use of tech whose time has come! Nothing new really in terms of phithnlaropic motivations (see The? Seven Faces of Philanthropy by R.A. Prince K.M. File). All good fundraisers know the importance of connecting with these motivations especially the personal connection part. What is new: the tech to pseronalize a video message and give the donor personalized e-tools to help challenge their friends. The challenge of getting people to take 3 hours to make video remains.